Puma, Supreme, BAPE… 5 hands fans designed by streetwear and sportswear brands
Since the beginnings of Ramdam Dlx, my ambition has always been to create a brand that makes hand fans inspired by streetwear. So it won’t come as a surprise if I tell you that streetwear and sportswear brands are my main source of inspiration when I’m designing a new collection!
When hand fans get the streetwear teatment
I’m not going to lie: the hand fan is still perceived today as a very feminine accessory, and we are a lot to think it is outdated… not to say downright tacky.
Pastel colors, cutesy flowery patterns, lace, and tassels … hand fans designers are still struggling to connect with modernity. Their designs are rarely meant for a young clientele, and they struggle to address both men and women. As a result, hand fans are still often associated with Spanish grandmothers and sophisticated ladies.
However, we are hot too! Heatwaves come back each year, making us crave freshness when we’re outside 🥵 And rushing in air-conditioned shops is not always an option…
Luckily, a few influential streetwear and sportswear brands felt the wind of change. Some of these pioneering brands had the genius idea of creating streetwear fans. Through inspired collabs, they gift us their cool and trendy interpretation of this (now) essential accessory.
Fenty X Puma (by Rihanna) lace fan
In 2014, Puma decided to adapt to an evolving streetwear market. The famous sports brand was seeking to attract a more feminine, fashion-inclined clientele for whom pop music and pop stars play an important role. To reach this goal, Puma launched a collaboration with Fenty, the fashion house created by Barbadian singer Rihanna.
The sneakers they design together were a hit, and the collaboration is still going on to this day. In addition to high-end ready-to-wear pieces that make fashionistas fall in love, the two brands released an iconic hand fan in 2016.
The Puma logo gets a surprising redesign in antique pink blackletter which contrasts with a balloon shape in pastel pink lace. The bamboo frame is reminiscent of Asian fans with its openwork pattern in the shape of a cherry blossom. A long nylon strap gives a modern and unexpected streetwear twist to an otherwise very classic hand fan.
BAPE® (A Bathing Ape®) camouflage fans
Military patterns have long been used in streetwear clothing. At BAPE®, camo is found on all sorts of items. Their version pairs the pattern with the famous Japanese brand’s ape head-shaped logo. Each of their collections puts it in the spotlight in various bold-colored variants.
Following the success of their first hand fan in 2013, the brand has released many versions of their camo fan to complete their wide range of accessories over the years.
Supreme X Sasquatchfabrix logo hand fan
It’s impossible to ignore the Supreme brand. In just a few years, it has become the quintessential streetwear fashion label. Often the subject of parody and victim of counterfeiting, the skate culture-influenced New York brand can count on a cult-like following. Supreme rose to the top of street culture thanks to a simple trick: products are exclusively sold in their stores, in ultra-limited –and therefore highly sought-after– editions. Supreme products sell at high prices on the resale market…
In 2016, Supreme joined forces with Japanese brand Sasquatchfabrix for one of their many collabs. The joint effort gave birth to a very simple hand fan that stays true to the brand’s red and white visual identity.
On the other hand, I’m a bit skeptical about the design of this hand fan. The shape of the wooden frame, which is typical of Spanish folding fans, doesn’t make much sense for a Japanese-American collaboration…
Anti Social Social Club X Neighborhood dark hand fan
Hand fans are omnipresent in Japanese culture. It is not surprising then to see the archipelago’s brands take this ancestral accessory and give it a streetwear touch.
In this 2018 collab, Tokyo brand Neighborhood joined forces with Anti Social Social Club for a capsule collection that showcases the logo of the young New York label. Next to heavily embroidered satin bombers, they released a black and pink hand fan with a typically Japanese shape.
Master-Piece X Ohnishi Tsune Shoten camo hand fans
Good things (i.e. Japanese hand fans) come in threes! Master-Piece, a Japanese brand specialized in designing durable and impeccable backpacks and accessories, also wanted to pay tribute to the tradition of handcrafter fans in the archipelago.
In 2016, the brand joined forces with the artisans of Ohnishi Tsune Shoten in Kyoto to create these camo hand fans that combine modernity and tradition.
Where to find streetwear hand fans?
This is probably just the start! Over the next few years, more and more brands will certainly release their streetwear versions of traditional hand fans. I’ll be sure to keep you informed of what’s new as announcements are made.
In the meantime, no need to try and buy the streetwear hand fans that are listed above. They were all released in very limited editions, are now all sold out, and most are impossible to find second-hand…
You don’t have to look any further if you’re looking for a hand fan that will add the finishing touch to your look. Ramdam Dlx designs fun and sassy hands fans inspired by streetwear and that are easy to wear. Take a look at our collections 😉